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HPBBP 1: High Performance Building as a Business Strategy

One of the biggest hurdles to overcome is the perception that high performance building costs too much and that the added benefits do not justify the costs. Too often builders and remodelers fall victim to the same perception and actually reinforce it by trying to defend the cost rather than emphasize the value that they have created for their buyer. Return on investment (ROI) and available incentives work to justify the cost and should be part of the discussion with customers, but only a part. It is also important to shift the conversation to the recognition of created value. This module reviews how to do just that. By completing this module, you will be able to:
  • Analyze the business potential of high performance building in the residential home market
  • Explain how the ICC/ASHRAE 700-2015 National Green Building Standard™ was developed
  • Explore the scope and organization of the ICC/ASHRAE 700-2015 National Green Building Standard™
  • Review the process for certifying building, remodeling and land development projects through the Home Innovation NGBS Green Certification Program

Continuing Education Hours: 1.0

Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

If you’d like to see this course offered locally, contact your home builders association.

The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this event will be reported to CES Records for AIA members by the Provider. Certificates of Completion for non-AIA members are available upon request.

For more information about this item, please contact NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at

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