Tuesday, August 22 | 1:00 – 2:15 PM
Kicking off AMC in our Opening Keynote, The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World, best-selling author and peak-performance business speaker, Ross Bernstein, tackles the DNA of what makes champions in sports so unique and how that relates to business.
Through interviews with more than 1,000 professional athletes and coaches who were members of championship teams, he concludes that the same metrics and characteristics that are common among champions in sports are also common among peak business performers.
Ross focuses on the "Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, creating a culture of excellence, developing deeper relationships, and giving extraordinary customer service.
The core of his message is the simple fact that we like to do business with people we trust, like and who just “get it” – CHAMPIONS. Through inspirational stories and poignant life lessons from the world of sports — as well as from some of the biggest brands in corporate America — Ross shows you how to:
- Create a culture of excellence by giving extraordinary customer service
- Generate momentum by utilizing the currency of karma
- Follow your moral compasses to win the right way, with respect, ethics, and integrity
- Be better leaders and create more buy-in by embracing change and failure
Ross has been featured on CNN, “CBS-This-Morning,” ESPN, and Fox News, as well as in the Wall Street Journal, New York Times and USA Today.
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