Robson Communities

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NOMINATED BY: Robson Communities

PROJECT STATEMENT: The main goals for the Robson.com website is three-fold: generate leads, serve as a Wiki (resource), and educate potential home buyers. Before developing the site, the team looked at 5+ years of web analytics to determine user behavior. Using this data during the design phase ensured Robson.com was structured so that most prospects could easily find the most commonly searched-for information in as few clicks as possible.

A secondary goal is mobile and tablet compliancy. Therefore, the site was developed to provide the best user experience and interface on all modern internet-enabled devices, regardless of screen size.

MARKETING FIRM: In House
PROJECT WEBSITE: robson.com