NOMINATED BY: Robson CommunitiesPROJECT STATEMENT: The main goals for the Robson.com website is three-fold: generate leads, serve as a Wiki (resource), and educate potential home buyers. Before developing the site, the team looked at 5+ years of web analytics to determine user behavior. Using this data during the design phase ensured Robson.com was structured so that most prospects could easily find the most commonly searched-for information in as few clicks as possible.
A secondary goal is mobile and tablet compliancy. Therefore, the site was developed to provide the best user experience and interface on all modern internet-enabled devices, regardless of screen size.
MARKETING FIRM: In HousePROJECT WEBSITE: robson.com