NOMINATED BY: Robson Communities
PROJECT STATEMENT: The “Boom” ad was used to raise consciousness with baby boomers regarding the active-adult lifestyle offered at the Robson Resort Communities. The objective was to create awareness among active adults that a Robson Resort Community offers a world-class resort lifestyle and an abundance of social opportunities in desirable locations.
Execution focused on showing impactful, eye-catching imagery and dominant branding identification. The ad appeared in the Arizona Republic “New Homes” and “Inspired Living” sections during January to March, when Arizona has the most winter visitors.
BUILDER: Robson CommunitiesMARKETING FIRM: L&P MarketingPROJECT WEBSITE: Robson.com