NOMINATED BY: Mather LifeWaysPROJECT STATEMENT: The brochure invites consumers to forget what they thought they knew about senior living by discovering luxury of a different kind. It features images that can best be described as Haute Canine, with dogs of distinction, luxury furniture and images, renderings and aspirational people images.
The brochure is used at the sales appointment to provide a more emotional connection to the brand and the community. The goal is to have this oversized brochure be a coffee table book to view at home. It connects imagery and headlines to the larger campaign for a cohesive, integrated marketing program, building organizational reputation through consistency.
MARKETING FIRM: Mather LifeWaysPROJECT WEBSITE: themathertysons.com