NOMINATED BY: Minto Communities
PROJECT STATEMENT: The Latitude Margaritaville brochure marketing objective is to tell the story of this active-adult community inspired by the music of Jimmy Buffett. The brochure captures the imagination with the story of Latitude Margaritaville, a “no worries” lifestyle filled with friends, fun, food and music.
The Margaritaville lifestyle branding is carried throughout, from tropical colors, playful typography, lifestyle graphics, photos and renderings to creative messaging. The multifold pocketed folder with individual brochures includes site plan, amenity maps with detailed renderings, floor plans, premium features, Hilton Head area information and more.