"Paperback Writer - The Complete Beatles Experience" for Robson Communities

SILVER

Best 55+ Sales or Marketing Event

NOMINATED BY: Robson Communities

PROJECT STATEMENT: Paperback Writer, a Beatles tribute concert, was created to showcase Robson Ranch Arizona to potential buyers and to provide an entertaining afternoon to residents. A Model Home Experience component was included as part of the festivities. It included: model home tours, information on the new courtyard villas, a chance to win a $500 gift card, and free concert tickets.

The concert was advertised on local TV, in the newspaper and on Facebook. It also was publicized through local event calendars, e-blast messages to potential home buyers, and an email invitation to residents. The event was a sellout.

MARKETING FIRM: In House
PROJECT WEBSITE: robson.com