NOMINATED BY: Robson CommunitiesPROJECT STATEMENT: Paperback Writer, a Beatles tribute concert, was created to showcase Robson Ranch Arizona to potential buyers and to provide an entertaining afternoon to residents. A Model Home Experience component was included as part of the festivities. It included: model home tours, information on the new courtyard villas, a chance to win a $500 gift card, and free concert tickets.
The concert was advertised on local TV, in the newspaper and on Facebook. It also was publicized through local event calendars, e-blast messages to potential home buyers, and an email invitation to residents. The event was a sellout.
MARKETING FIRM: In HousePROJECT WEBSITE: robson.com