NOMINATED BY: Minto Communities PROJECT STATEMENT: More than 2,800 people attended the grand opening of the Latitude Town Center at Latitude Margaritaville Daytona Beach. Promotion included e-blasts to Minto and Latitude Margaritaville databases, website postings, radio and print advertising. Attendees gathered at the new Latitude Bar & Chill restaurant and Changes in Attitude Bar for tropical fare and a preview of the restaurant menu. Bands played Jimmy Buffett tunes; a giant screen monitor projected the action. At the Fins Up! Fitness Center, attendees enjoyed tours and chair massages. They got their first look at the lagoon-style pool, tennis and pickleball courts, and a multi-use sports court.
BUILDER: Minto CommunitiesMARKETING FIRM: OverAbovePROJECT WEBSITE: LatitudeMargaritaville.com