"Live Life Inspired" for Robson Communities

GOLD

Best 55+ Online Marketing Campaign

NOMINATED BY: Robson Communities

PROJECT STATEMENT: A social media campaign conveyed ways to “Live Life Inspired” at a Robson Resort Community. The objective was to create awareness with active adults that a Robson Resort Community offers many activities and social opportunities.  

The campaign had two components: corporate and individual communities. The corporate/builder Facebook page highlights new home designs, amenities, awards and polls; individual pages are community-specific. A series of posts was designed, using a “Live Life Inspired” theme with a motivational message and lifestyle imagery. Activities, charity endeavors and amenities also were showcased. Corporate followers increased by 9.6%; community pages increased by 19% to 36%.

MARKETING FIRM: In House
PROJECT WEBSITE: Robson.com