Latitude Margaritaville Hilton Head

SILVER

Best 55+ Online Marketing Campaign

NOMINATED BY: Minto Communities

PROJECT STATEMENT: A colorful and engaging online presence includes an interactive website with dynamic lifestyle videos and online Paradise Club that prospective home buyers can join to register to receive regular communications on Latitude Margaritaville. Paradise Club members receive a Barefoot Bulletin newsletter and e-blast updates on the community, resident activities and special events. More than 240,000 have registered to date. Additional digital marketing elements include regular posts on Facebook, Instagram and Twitter, showing people enjoying life at Latitude Margaritaville