Latitude Margaritaville Direct Mail Brochure

SILVER

Best 55+ Direct Mail Piece or Campaign

NOMINATED BY: Minto Communities

PROJECT STATEMENT: This piece exemplifies Margaritaville branding in every way. It uses tropical color selections, playful typography, dynamic lifestyle images, photos of the homes and messaging. Prospective home buyers are encouraged to visit Latitude Margaritaville Hilton Head and Daytona Beach to tour nine model homes with a call-out to visit online for more information. The piece was mailed in April 2019 to approximately 17,000 addresses of highly targeted and qualified prospects based on third-party analysis, resulting in multiple calls, site visits and sales at each community.