"Live Life Inspired" for Robson Communities

SILVER

Best 55+ Integrated Marketing Strategy or Campaign

NOMINATED BY: Robson Communities

PROJECT STATEMENT: The “Live Life Inspired” campaign enhances the emotional side of the home-buying process. Purchasing within an active-adult community is more than buying a home; you’re buying a lifestyle. “Live Life Inspired” is a subtle way of encouraging potential buyers to visualize themselves as part of the community.

To strengthen the impact of the tagline, impactful images and well-written copy were used to elicit emotions while prospects researched Robson’s communities, online or through brochures.

MARKETING FIRM: In House
PROJECT WEBSITE: Robson.com