NOMINATED BY: Robson CommunitiesPROJECT STATEMENT: The “Live Life Inspired” campaign enhances the emotional side of the home-buying process. Purchasing within an active-adult community is more than buying a home; you’re buying a lifestyle. “Live Life Inspired” is a subtle way of encouraging potential buyers to visualize themselves as part of the community.
To strengthen the impact of the tagline, impactful images and well-written copy were used to elicit emotions while prospects researched Robson’s communities, online or through brochures.
MARKETING FIRM: In HousePROJECT WEBSITE: Robson.com