NOMINATED BY: Immersion ActivePROJECT STATEMENT: The goals of the marketing effort were to create a new first impression for the 12-year-old community; influence a resurgence of on-site appointments; and inspire sales by showcasing the new home designs and inviting opportunities for an active lifestyle and new friends.
Tactics included email marketing, direct mail for events, print and internet ads, blogging, public relations and social media. Ads invited viewers to discover an active community that is an easy drive to beaches and big cities. The integrated strategies resulted in a sustained average of more than 360 inquires per month.
MARKETING FIRM: Gilbert + Sheppard | Immersion ActivePROJECT WEBSITE: NoblesPondHomes.com