Latitude Margaritaville Hilton Head

GOLD

Best 55+ Integrated Marketing Strategy or Campaign

NOMINATED BY: Minto Communities

PROJECT STATEMENT: In an unprecedented promotion, Wheel of Fortune, Minto Communities and Margaritaville Holdings gave away a new home valued at $350,000 at Latitude Margaritaville. The “Home Sweet Home” giveaway aired nationally Oct. 29–Nov. 2, 2018. The winner was revealed during the kickoff of the 2019 Wheel of Fortune fall season. A total of 161,000+ viewers opted in to receive additional information on Latitude Margaritaville communities, resulting in multiple sales. Due to its success, Wheel of Fortune, Minto and Margaritaville partnered again during the 2019-2020 season. This multichannel integration includes premium in-show placement and tremendous digital exposure.

BUILDER: Minto Communities