National Sales and Marketing Council

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NAHB's National Sales and Marketing Council was founded in 1962 to help builders sell homes more effectively. The council offers educational opportunities, awards and recognition programs, and sales and marketing tools to its members. Use the resources below to learn more about the council, Sales & Marketing Ideas magazine, the Institute of Residential Marketing (IRM), and the benefits of earning an IRM designation. NSMC members are active members of NAHB via their local HBA or NAHB International.

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Title	Type
CSP I: The Art and Science of Selling In this Certified Sales Professional (CSP) module, you will tap in to the psychology of the customer, learning their decision-making processes, personality types and communication styles. You will gain a comprehensive understanding of the skill sets a new-home sales professional must possess, … 4/29/2024	Course Overview
CSP II: Understanding New Home Construction In this Certified Sales Professional (CSP) module, you will gain a comprehensive understanding of new home construction and learn how to use this knowledge as a sales tool. This module covers basic construction terms, construction features that benefit the home buyer, steps of the builder’s … 4/29/2024	Course Overview
CSP III: Selling Skills for New Home Sales Professionals In this Certified Sales Professional (CSP) module, you will learn the advanced techniques used by real estate veterans for greeting, closing and overcoming objections. This module covers the phases of the sales process, ways to successfully demonstrate features and how to use the home’s area and … 4/29/2024	Course Overview
Financial Management Improve your understanding of financial reports and learn how to use analytical tools that increase profit potential and add important data to decision making. This course for building professionals explores many tools that will allow you to take your company's financial temperature and other vital … 4/29/2024	Course Overview
House Construction as a Selling Tool This on-demand course is designed to help building industry professionals more thoroughly understand the entire building process and to better present the benefits of the builder’s construction to potential buyers, while working as a unified team with the construction side of the operation. The … 4/29/2024	Course Overview
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