Purpose-ability: How Purpose and Profitability Connect to Increase Member Engagement

July 23, 2019

1:30 p.m. - 3:30 p.m.

 

Member engagement has the power to build a culture of meaning, belonging and fulfillment in your HBA. This pre-conference program will explore how HBA executive officers can build upon these three critical components to enhance organization membership engagement, increasing association affinity and member value. Participants will gain knowledge as well as explore hands-on experimentation with concepts and principles discovered during the program. Successful completion of this program will expose participants to the skills necessary to articulate member engagement value that will grow the HBA’s culture from feeling to beliefs and then to behaviors.