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The Institute of Residential Marketing (IRM) Research Project

The NAHB Institute of Residential Marketing (IRM) Research Project is an annual initiative done in collaboration with various home-building industry partners. Check out the results of the latest IRM Research Project below. See what the guidelines are and find out how to submit your own project proposal. Learn about the companies that have collaborated with IRM on the projects, and see what’s coming up next.

National Sales and Marketing Council