NAHB
Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love. All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving. Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. By completing this course, participants will be able to:
  •Describe what aging in place is, why it is important, and what challenges come with it
  •Describe three segments within the AIP market that present business opportunities for building professionals
  •Identify access points and marketing opportunities within targeted AIP market segments
  •Identify common challenges of functioning in a real-world environment for the AIP population
  •Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Event Information

Course
When: 4/1/2026 8:00 AM - 3:00 PM 8:00AM - 3:00PM

Where: Tumwater, WA BIA of Washington
300 Deschutes Way SW
Ste 300

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Contact: Andy Arrants
BIA of Washington
300 Deschutes Way SW
Ste 300
Tumwater, WA 98501

Fax: 360-352-7801
E-Mail Address: andya@biaw.com
NAHB Member Fee: $150
Non-member Fee: $200


Instructor: Andy Arrants CAPS

Sponsoring HBA: BIA of Washington
Sponsoring HBA Website: www.biaw.com

Special Instructions: Class Fees-Local Member: 150.00

 

  • Designations:
    CAPS
  • Related Audiences: