Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love. All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving. Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. By completing this course, participants will be able to:
  •Describe what aging in place is, why it is important, and what challenges come with it
  •Describe three segments within the AIP market that present business opportunities for building professionals
  •Identify access points and marketing opportunities within targeted AIP market segments
  •Identify common challenges of functioning in a real-world environment for the AIP population
  •Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Event Information

When: 9/22/2025 9:00 AM - 5:00 PM 9:00AM - 5:00PM

Where: Fulton, MD Maryland BIA
11825 West Market Place

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Contact: Becky Myers
Maryland BIA
11825 West Market Place
Fulton, MD 20759

Phone: 301-776-6266
Fax: 410-265-6529
E-Mail Address: bmyers@marylandbuilders.org

NAHB Member Fee: $235

Non-member Fee: $350

Instructor: Vince Butler

Sponsoring HBA: Maryland BIA
Sponsoring HBA Website: https://www.marylandbuilders.org/

Special Instructions: CAPS I, II and III Bundle cost: $700 NAHB Members; $950 Nonmembers

 

• Designations:
  CAPS
• Related Audiences:
  

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