NAHB: Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love. All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving. Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. By completing this course, participants will be able to:
  •Describe what aging in place is, why it is important, and what challenges come with it
  •Describe three segments within the AIP market that present business opportunities for building professionals
  •Identify access points and marketing opportunities within targeted AIP market segments
  •Identify common challenges of functioning in a real-world environment for the AIP population
  •Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Event Information

When: 7/8/2025 9:00 AM - 5:00 PM 9:00AM - 5:00PM

Where: Washington, DC NAHB Live Online
ONLINE
SEE SPECIAL INSTRUCTIONS FOR REGISTRATION LINK

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Contact:
NAHB Live Online
ONLINE
SEE SPECIAL INSTRUCTIONS FOR REGISTRATION LINK
Washington, DC 20005

Council Fee: $169

NAHB Member Fee: $169

Non-member Fee: $225

Instructor: Steve Monroe CAPS, CGP

Sponsoring HBA: NAHB Live Online
Sponsoring HBA Website: https://elearning.nahb.org/live-online-courses

Special Instructions: Take all the classes you need for your CAPS credential in one go, and get a 10% discount! This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working. Due to the live, interactive nature of this course, no recordings will be available. By completing this course, participants will be able to: Identify access points and marketing opportunities within targeted AIP market segments. Explain how allied professionals can collaborate effectively to serve a targeted AIP market. Identify common challenges of functioning in a real-world environment for the AIP populatio

Designations:
CAPS
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