Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market. By completing this course, participants will be able to:
  •Describe three segments within the AIP market that present business opportunities for building professionals.
  •Identify access points and marketing opportunities within targeted AIP market segments.
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
  •Identify common challenges of functioning in a real world environment for the AIP population.
  •Enhance the AIP client consulting process with effective needs assessment and communication techniques. This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Event Information

When: 10/27/2025 9:00 AM - 3:00 PM 9:00AM - 3:00PM

Where: Glenridge, NJ Virtual Classroom
Virtual Classroom

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Contact: Gail Stocks, OTR
EZ Way to Stay
125 Glenridge Avenue
PO Box 1248
Montclair, NJ 07042

Phone: 973-500-8751
E-Mail Address: ezwaytostay@gmail.com

NAHB Member Fee: $265

Non-member Fee: $315

Instructor: Gail P Stocks, OTR CAPS

Sponsoring HBA: EZ Way to Stay
Sponsoring HBA Website: https://ezwaytostay.com/upcoming-courses

Special Instructions: NAHB Member 1 or 2 Courses at $265 each NAHB Member 3 Course $735 Non-Member 1 or 2 Courses at $315 each Non-Member 3 Course $885

 

• Designations:
  CAPS
• Related Audiences:
  

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