Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love. All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving. Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. By completing this course, participants will be able to:
  •Describe what aging in place is, why it is important, and what challenges come with it
  •Describe three segments within the AIP market that present business opportunities for building professionals
  •Identify access points and marketing opportunities within targeted AIP market segments
  •Identify common challenges of functioning in a real-world environment for the AIP population
  •Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Event Information

When: 6/2/2025 9:00 AM - 4:00 PM 9:00AM - 4:00PM

Where: West Palm Beach, FL Virtual Classroom
Virtual Classroom

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Contact: Steve Hoffacker, CAPS
Steve Hoffacker
6665 Katherine Road
West Palm Beach, FL 33413

Phone: 561-685-5555
E-Mail Address: steve@stevehoffacker.com

NAHB Member Fee: $310

Non-member Fee: $335

Instructor: Steve Hoffacker, CAPS

Sponsoring HBA: Steve Hoffacker
Sponsoring HBA Website: www.stevehoffacker.com/caps-registration/

Special Instructions: Bundle classes for $875 for members and $900 for non-members for all three when registered at the same time.

 

• Designations:
  CAPS
• Related Audiences:
  

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