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Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market. By completing this course, participants will be able to:
  •Describe three segments within the AIP market that present business opportunities for building professionals.
  •Identify access points and marketing opportunities within targeted AIP market segments.
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
  •Identify common challenges of functioning in a real world environment for the AIP population.
  •Enhance the AIP client consulting process with effective needs assessment and communication techniques. This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Event Information

Course
When: 12/14/2020 9:00 AM - 5:00 PM 9:00AM - 5:00PM

Where: West Palm Beach, FL Virtual Classroom-Hoffacker
Virtual Classroom

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Contact: Steve Hoffacker
Steve Hoffacker
6665 Katherine Road
West Palm Beach, FL 33413

Phone: 561-685-5555
Fax: 561-640-7545
E-Mail Address: steve@stevehoffacker.com
NAHB Member Fee: $300
Non-member Fee: $335


Instructor: Steve R Hoffacker

Sponsoring HBA: Steve Hoffacker
Sponsoring HBA Website: www.stevehoffacker.com/caps-registration/

Special Instructions: PRICING FOR 3 CLASS SERIES: $865 MEMBERS AND $900 NON-MEMBERS

 

  • Designations:
    CAPS
  • Related Audiences:


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