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Principles of Residential Marketing: Strategy & Implementation Online
Once you’ve completed the research and analysis that has helped you to identify the best location and product for your target market, you must determine the best approach to communicating to a mass of potential buyers. By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process—from building to marketing to selling—you will be able to inspire your buyers to feel like they couldn’t possibly live anywhere else.
Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. It is strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP or MIRM designation.
In this two-part course you’ll learn the foundations of how to make the sale through effective marketing strategies. You’ll be able to define the role of marketing and sales and be able to take the research and develop an effective marketing strategy that uses the best channels to reach your desired audience. By completing this component of the course, you will be able to:
•Understand the importance of developing and analyzing a marketing strategy.
•Explain the relationship between marketing, sales and your product.
•Understand the roles of advertising, promotions and public relations in your sales strategy and identify the various channels for reaching audiences (e.g., digital, print, events).
•Learn how to determine staffing and sales environment needs.
This course is now available online! Register now.
For more information about this item, please contact NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at designations@nahb.org.
