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Who are NAHB’s Builder Members?

Special Studies, August 1, 2020
By Carmel Ford
Economics and Housing Policy
National Association of Home Builders
Report available to the public as a courtesy of HousingEconomics.com

The National Association of Home Builders (NAHB) has conducted an annual census of its members every year since 2008. Data from the census allow NAHB to construct detailed profiles of particular types of members, shedding light on the composition and characteristics of its membership.

This article updates previous studies with results from the 2019 annual member census on the characteristics of NAHB’s builder members. Builder members are defined as those whose primary business is single-family home building, multifamily building, residential or commercial remodeling, commercial building, land development, or manufacturing of modular/panelized/log homes. Associate members are involved in a wide range of support industries and professions including, among others, trade contractors, manufacturers, retailers/distributors, designers, and architects. Findings from the 2018 Builder Census can be found here and Associate Census here. At the end of 2019, there were 38,448 builder members representing 32 percent of the total NAHB membership. Associate members make up the remaining 68 percent of membership and were highlighted in a Housingeconomics.com article last month that you can find here.

62% of Builder Members Build Single-Family Homes

Sixty-two percent of NAHB’s builder members are primarily single-family builders (spec/tract, custom, or general contracting), 21 percent are residential remodelers, 6 percent are commercial builders, and 4 percent each are multifamily builders and land developers. One percent each are commercial remodelers and manufacturers of modular/panelized/log homes (Exhibit 1).

Exhibit 1. Share of Builder Members by Primary Business Activity - 2019

The composition of NAHB’s builder membership did not change significantly from 2018 to 2019. The categories of single-family home builders, residential remodeling, commercial general contracting, and multifamily builders shifted by just 1 percentage point during this period, while the remaining categories - land development, commercial remodeling, and the manufacturing of modular/panelized/log homes - remained unchanged.

70% of Builders Have Fewer than 10 Employees

Builder members had a median[1] of 5 employees on payroll in 2019. Thirteen percent had 1 employee, 32 percent had 2 to 4 employees, 25 percent had 5 to 9, 22 percent had 10 to 49, and 4 percent had 50 or more paid employees. Four percent had no employees on payroll (Exhibit 2). The median number of employees has remained unchanged at 5 since 2015. From 2008 to 2014, the median number of employees on payroll was 4.

Exhibit 2. Total Number of Employees on Payroll - 2019

The median number of employees on payroll varies significantly by the builder’s primary activity. Manufacturers of modular/panelized/log homes had the largest payrolls, with a median of 21 employees in 2019, compared to 3 among land developers, 4 among single-family builders, 5 among residential remodelers, 6 among commercial remodelers, and 9 among both multifamily builders and commercial builders.

19% of Builders (Plurality) only Build 2 to 3 Units a Year

Ten percent of builders started only one unit in 2019, the plurality – 19 percent – started 2 or 3 units, 15 percent 4 or 5 units, 16 percent 6 to 10 units, another 16 percent 11 to 25 units, 11 percent 26 to 99 units, 6 percent 100 to 499 units, and only 2 percent started 500 units or more. About 4 percent did not start any housing units in 2019 (Exhibit 3). The median number of units started in 2019 was 6, unchanged from 2018 (Exhibit 4).

Exhibit 3. Total Number of Housing Starts – 2019

Since the start of the Census in 2008, the median number of units built by members has oscillated between 3 and 6. In 2008, builders reported starting a median of 4 units, before slipping to 3 units between 2009 and 2011. It then rose to 4 units in 2012, to 5 units between 2013 and 2015, and to 6 units in 2016. The median fell back to 5 units in 2017 and inched up to 6 again in 2018.

Exhibit 4. Median Number of Housing Starts – History

The median number of units started was highest among multifamily builders (45 units) and manufacturers of modular/panelized/log homes (32 units), and significantly lower among residential remodelers and commercial remodelers (1 unit each), commercial builders (4 units), single-family builders (6 units), and land developers (7 units).

Median Dollar Volume is Slightly Down in 2019

The median dollar volume of business among builder members was $2.6 million in 2019, slightly lower than its 2018 level of $2.7 million. Sixteen percent of builder members reported a 2019 dollar volume of less than $500,000, 17 percent between $500,000 and $999,999, 41 percent between $1.0 million and $4.9 million, 12 percent between $5.0 million and $9.9 million, 4 percent between $10.0 million and $14.9 million, and 10 percent reported their dollar volume in 2019 at $15 million or more. One percent of builder members reported no business activity in 2019 (Exhibit 5).

Exhibit 5. Annual Revenue - 2019

The median dollar volume of business plateaued between 2008 and 2011, with levels ranging from $0.9 to $1 million dollars, then jumped from $1.1 million in 2012 to $2.5 million in 2015. The median dollar volume reached $2.7 million in 2017 and 2018, its highest level since the inception of the Census, but edged down slightly to $2.6 million in 2019 (Exhibit 6).

Exhibit 6. Annual Revenue – History

Levels of revenue also vary widely by the business activity builders are primarily involved in. Multifamily builders had the highest median revenue in 2019 ($6.1 million), compared to $0.8 million among residential remodelers, $1.4 million among commercial remodelers, $2.6 million among land developers, $3.2 million among single-family builders, $3.4 million among commercial builders, and $3.5 million among modular/panelized/log home manufacturers.

Age, Gender, Race and Ethnicity

The median age of NAHB builder members in 2019 was 57 years. Fifty-five percent of builder members are 55 or older. Of the remaining, 24 percent are 45 to 54 years of age and approximately 20 percent are younger than 45 (Exhibit 7).

Exhibit 7. Age - 2019

*Less than 0.5%

Examining the history shows that the median age of builder members has been on an upward trajectory since 2008, when the Census first started. That year, the median age was 52. It rose to 53 in 2009 and 2010, to 54 in 2011, to 56 from 2012 to 2016, and inched up to 57 in 2017 (Exhibit 8).

Exhibit 8. Median Age – History

Nine percent of NAHB builder members were women in 2019 (Exhibit 9), unchanged from 2018, but still the highest share since the inception of the member census in 2008. From that year until 2017, the female share fluctuated in a narrow band between 6 and 8 percent (Exhibit 10).

Exhibit 9. Gender - 2019

Exhibit 10. Gender - History

The vast majority of NAHB’s builder members are white. In fact, 96 percent of builder members identified themselves as White, alone; while 1 percent identified themselves as American Indian or Alaska Native, alone; and less than 0.5 percent identified themselves as Black or African-American, alone; Asian, alone; and Pacific Islander, alone. One percent identified themselves as having two or more races and 2 percent identified themselves as belonging to some other race. In terms of ethnicity, only 3 percent report being of Hispanic, Latino, or Spanish origin (Exhibits 11 & 12).

Exhibit 11. Race – 2019

* Less than 0.5% reported being Black or African-American, alone; Asian, alone; or as Pacific Islander, alone.

Exhibit 12. Ethnicity: Are you of Hispanic, Latino, or Spanish origin? - 2019

55% of Builder Members Have a Higher Education Degree

The share of NAHB builder members with a college or advanced degree has remained above 50 percent every year since 2008. In 2019, only 1 percent reported that they did not finish high school, 13 percent completed high school, 7 percent have had career technical training, and 24 percent have had some college education. The remaining 55 percent have an undergraduate or graduate degree (Exhibit 13).

Exhibit 13. Education - 2019

66% Have Been Members for a Decade or More

The median NAHB membership tenure among builders is 15 years, with 66 percent of builder members having more than a decade of membership. Eleven percent have been members 5 to 9 years, and 23 percent have been members for 4 years or less (Exhibit 14).

Exhibit 14. Tenure as NAHB Member - 2019

The share of builder members with a tenure of four years or less has inched up in recent years: from 2013 to 2017, the share held steady at 20 percent, but increased slightly to 22 percent in 2018, and to 23 percent in 2019 (Exhibit 15). It is important to note, however, that this share is still significantly lower than the share in 2008 (42 percent).

Exhibit 15. Tenure as NAHB Member – History

A profile for each category of builder member is available in the “Additional Resources” box at the top of this article.

[1]This article will use median values, as averages can be inflated by a few high production builders. Medians are largely unaffected by these outliers because it calculates the middle most value, not taking into account how high the highest values are. An increase in a median’s value indicates an overall shift of all the builders, not a change in a few large builders.

For more information about this item, please contact Carmel Ford at 800-368-5242 x8503 or via email at cford@nahb.org.

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