You have reached a National Association of Home Builders resource page. To return to our homepage, go to nahb.org.
High Performance Marketing: Positioning Yourself for Success
There is a growing demand for sustainably-built homes, also called green homes. With a wide array of sustainable building options, perception of green practices can vary among builders and remodelers and the clients they serve. In this on-demand module, two sustainable marketing experts with differing viewpoints help builders and remodelers to define their markets, determine their product readiness and approach, and communicate their own story to achieve success in marketing high performance homes. The level of content in this module is for the novice learner.
What to expect from this module:
•Are you a marketing novice? By the end of this module you will be able to define the market need for your business like an expert.
•When you are done, you will be able to identify your market readiness by determining your expertise in key areas.
•In order to help you implement the best approach for your marketing style, you’ll compare the different approaches used by two sustainable marketing experts.
•You can only market as good as you can tell a story, so you will review best practices for successfully communicating your story to potential clients to meet their needs.
1 CE for all NAHB Designations except HCCP
The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this event will be reported to CES Records for AIA members by the Provider. Certificates of Completion for non-AIA members are available upon request.
For more information about this item, please contact NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at designations@nahb.org.
The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this event will be reported to CES Records for AIA members by the Provider. Certificates of Completion for non-AIA members are available upon request.
