Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market. By completing this course, participants will be able to:
  •Describe three segments within the AIP market that present business opportunities for building professionals.
  •Identify access points and marketing opportunities within targeted AIP market segments.
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
  •Identify common challenges of functioning in a real world environment for the AIP population.
  •Enhance the AIP client consulting process with effective needs assessment and communication techniques. This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA

Continuing Education Hours: 6.0

Designations: CAPS

Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Browse a list of current course offerings for this course.

The National Association of Home Builders is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled.

For more information about this item, please contact NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at