There are many consumers of high performance and many shades to their green preferences. There are also as many sustainability and green marketing messages that are missing their mark; some even over promise what can be delivered. Your challenge is to match the marketing message to your targeted buyers’ shade of green and have it stand out. This module covers important aspects of marketing green and high performance projects including: tailoring marketing activities to successfully attract targeted clients, using tactics that successfully and responsibly sell a green and high performance product, and aligning aspects of your company with its sustainability and green commitment to distinguish yourself in the marketplace.
By completing this module, you will be able to:
•Identify techniques for tailoring marketing activities that successfully attract targeted clients.
•Focus sales efforts on tactics that successfully and responsibly sell a green product.
•Explain an eight-step process that will help distinguish the high performance, green builder or remodeler’s product from the competition.
•Describe three important aspects of a company and their related activities that should be aligned consistently with its sustainability and green commitment to position it well in the marketplace.
Continuing Education Hours: 1.0
Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM
If you’d like to see this course offered locally, contact your home builders association.
 The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this event will be reported to CES Records for AIA members by the Provider. Certificates of Completion for non-AIA members are available upon request.
For more information about this item, please contact NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at designations@nahb.org.
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