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Marketing and Sales for Building Professionals
The days of “build it or remodel it and they will buy” are a thing of the past. Today customers are both demanding and selective and, thanks to the world of technology, they are very well educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services.
As a graduate of this course, participants will be able to: •Identify social media and emerging technology to enhance marketing
•Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
•Identify a variety of methods to generate and qualify sales leads
•Describe positive strategies to gain the agreement and close the sale
•Describe follow through techniques that lead to great referrals
This Course Qualifies For: •6.0 CE for AIBD
•6 CE for all NAHB Designations except HCCP
Get the "Social Media Marketing for Your Business" ebook free ($19.95 value) through BuilderBooks.com when you register for this course at IBS!
For more information about this item, please contact NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at designations@nahb.org.
