NOMINATED BY: On Top of the World CommunitiesPROJECT STATEMENT: The website focuses on delivering community information with effective navigation, a well-planned structure and pleasing design, while also being responsive, cross-browser compatible and ADA compliant. A mobile-responsive website has resulted in increased traffic and web performance. Since the launch of the design, the website has seen a 14 percent increase in users, 18 percent increase in user sessions, 18 percent increase in page views, and 20 percent increase in average time on site. As a result, the Internet Concierge follow-up program has been enhanced, which currently returns an 88 percent kept-appointment conversion. Sales associates convert 48 percent of these kept appointments to sales.
BUILDER: On Top of the World CommunitiesMARKETING FIRM: On Top of the World CommunitiesPROJECT WEBSITE: ontopoftheworldcommunities.com