NOMINATED BY: McKee BuildersPROJECT STATEMENT: The website immediately showed conversion success metrics. The main goal was to create an engaging user experience for its target market: a market-rate buyer searching for a home in a coastal location. Usability took precedence, including features such as videos, an interactive floor-plan-building experience, and a mobile version that retains the website’s flair. As visitors browse, they are greeted with lighter touches, including a golden retriever mascot, a bold social media collage, a timeline infographic and a casual family portrait. This balance of graphics and information has been key in portraying the importance of outstanding product and location to this buyer.
BUILDER: McKee BuildersMARKETING FIRM: Rhoads CreativePROJECT WEBSITE: thegroveatfenwick.com