NOMINATED BY: Foremost CommunitiesPROJECT STATEMENT: Targeting both 55+ and all-age buyers, the online presence for this new master plan had to appeal to audiences across the board. With a mobile-first approach, engaging video content draws viewers in. Motion and animation enhance the community's lifestyle experiences within small videos that provide a glimpse into everyday living. A clean aesthetic is paired with robust SEO-friendly content and easy navigation. The blog keeps content fresh, while an optimized path to home info is natural and intuitive. Considering the 55+ market, readability was enhanced without compromising design for an exceptional user experience.
DEVELOPER: Foremost CompaniesMARKETING FIRM: Gunn | Jerkens Marketing CommunicationsPROJECT WEBSITE: terramor.com