NOMINATED BY: Minto CommunitiesPROJECT STATEMENT: Creation of a dynamic and interactive website, a high-profile online presence, and deployment of social media have created a massive database of engaged prospective home buyers. A strategically implemented media relations plan has generated significant national and local media coverage, driving prospective home buyers to the site. Model homes grand opening print ads also drove traffic to the website. To date, more than 130,000 prospects are registered to receive ongoing information.
BUILDER: Minto CommunitiesMARKETING FIRM: United LandmarkPROJECT WEBSITE: LatitudeMargaritaville.com