"Fins Up Pool Party" for Noble's Pond

FINALIST

Sales or Marketing Event

NOMINATED BY: Regal Builders

PROJECT STATEMENT: Rather than host a large-scale event with big crowds, which may or may not result in a handful of sales, this summer VIP event was designed for a carefully selected group of leads who had already shown an interest in the community and toured the new model homes, but had not yet made a commitment to buy. A total of 36 leads were invited to a catered Fins Up Pool Party, with live music, pool-side activities, and opportunities to meet residents. Eleven VIP couples attended; eight of those went under contract as a direct result of this event.

BUILDER: Regal Builders
MARKETING FIRM: Gilbert & Sheppard Group
LEAD CONSULTANT: 55 Plus LLC
PHOTOGRAPHER: Chris Johnson Pictures
PROJECT WEBSITE: NoblesPondHomes.com