NOMINATED BY: Regal BuildersPROJECT STATEMENT: The online marketing tactics included digital remarketing to website visitors, targeted paid search, blogging, and tactful use of social media. The campaign was part of an overall marketing initiative to influence onsite appointments and inspire sales by showcasing new home designs and lifestyle. Paid ads ran on Facebook, Google, and Instagram to targeted audiences. Organic social media posting complemented the paid efforts by further highlighting the lifestyle, benefits, and amenities.
The online marketing campaign generated 2,587 online form submissions at a below- industry average cost per lead of $20.94 and an above-average click-to-form conversion rate of 4.76 percent. The campaign also increased social media engagement by 365 percent and a second-quarter increase of 64 percent in social traffic to the website.
BUILDER: Regal BuildersMARKETING FIRM: Gilbert & Sheppard GroupLEAD CONSULTANT: 55 Plus LLCPHOTOGRAPHER: Chris Johnson PicturesPROJECT WEBSITE: NoblesPondHomes.com