The Springs of Mill Lakes

FINALIST 

Online Marketing Campaign

NOMINATED BY: Chapman H

PROJECT STATEMENT: The greatest focus of the community’s marketing strategy was placed on online presence. The key was development of a well-optimized website serving as the primary source for community information. All marketing vehicles point toward the site; upon opening, the community’s interest list contained 1,289 qualified prospects. Digital, Facebook, and display ads were utilized to capture attention, driving traffic to the site upon clicking. Facebook advertising alone generated 1,040 leads. Targeted paid search and ads on popular research sites also generated website traffic. An up-to-date news and blog piques interest and encourages return visitors. This generated a level of interest far exceeding the expectations of the sales team, which was inundated with inquiries.

DEVELOPER: Chapman H
BUILDER: Homeworks of Alabama and Harris Doyle Homes
MARKETING FIRM: Gilbert & Sheppard Group
PHOTOGRAPHER: Tristan Cairns Photography
PROJECT WEBSITE: thespringsofmilllakes.com