NOMINATED BY: Chapman HPROJECT STATEMENT: The greatest focus of the community’s marketing strategy was placed on online presence. The key was development of a well-optimized website serving as the primary source for community information. All marketing vehicles point toward the site; upon opening, the community’s interest list contained 1,289 qualified prospects. Digital, Facebook, and display ads were utilized to capture attention, driving traffic to the site upon clicking. Facebook advertising alone generated 1,040 leads. Targeted paid search and ads on popular research sites also generated website traffic. An up-to-date news and blog piques interest and encourages return visitors. This generated a level of interest far exceeding the expectations of the sales team, which was inundated with inquiries.
DEVELOPER: Chapman HBUILDER: Homeworks of Alabama and Harris Doyle HomesMARKETING FIRM: Gilbert & Sheppard GroupPHOTOGRAPHER: Tristan Cairns PhotographyPROJECT WEBSITE: thespringsofmilllakes.com