NOMINATED BY: St. James PropertiesPROJECT STATEMENT: The marketing team developed a plan to spotlight all the key elements to choose St. James Plantation as a retirement destination. These elements include weather, amenities, lifestyle, social interaction, safety, continuing education, cost of living, taxes and overall real estate value. One of the primary elements is the lifestyle, so the team created a specific piece focusing on the natural aspects of St. James Plantation. This marketing and sales tool is used as part of the marketing package for all tours, used at all events, and is placed in the sales office.
DEVELOPER: St. James PlantationMARKETING FIRM: St. James PlantationPROJECT WEBSITE: stjamesplantation.com/lifestyle/outdoors-nature