NOMINATED BY: Minto CommunitiesPROJECT STATEMENT: The objective of the Latitude Margaritaville marketing package was to tell the story of this community, inspired by the music and lifestyle depicted in Jimmy Buffett's music. The Margaritaville lifestyle branding is carried throughout, including vivid tropical colors, playful typography, lifestyle graphics, photos and renderings, and creative messaging. The multi-fold pocketed folder with individual brochures includes a site plan and maps with detailed renderings of the amenities. Additional brochures also include floor plans, premium features, Daytona Beach area information, and more.
BUILDER: Minto CommunitiesMARKETING FIRM: United LandmarkPHOTOGRAPHER: Rob-Harris ProductionsPROJECT WEBSITE: LatitudeMargaritaville.com