465 North Park Website

FINALIST  |     Best Property Website

Best Property Website

Nominated By:    BOZZUTO MANAGEMENT COMPANY / Stantec        Location:    Chicago

Project Statement:

It’s not always the grand gestures that captivate us. More often than not, it’s thousands of tiny moments that infuse their everyday lives with delight. Their campaign for 465 North Park, new high-rise apartments in the heart of Chicago, set out to convey this idea. The campaign led with the tagline ‘A Thousand Details, One Amazing Place,’ referencing the meticulous attention paid to every aspect of the building and a resident’s experience. The graphic design followed suit: breaking down stunning photos into artistic fractals; depicting curated details of a life well-lived; and engaging the user with animation at every opportunity.

MARKETING FIRM:               Branding Iron @ Stantec

Developer:                          MetLife / Jupiter Realty

Architect:                           Pappageorge Haymes Partners

General Contractor:     Power Construction

Interior Designer:           SCB

Project Website:              www.465northpark.com