IBS Communities
The IBS Communities represent the interest of niche groups within the overall residential construction industry. Many of these niche groups are represented by a ‘Central,’ while others are represented by lounges or other spaces at the Show.
Centrals are about business and enjoyment, all within a group of professionals from a similar niche of the building industry. Centrals provide opportunities to share knowledge, experiences and network with peers within the same segment of the industry. Thousands of your potential customers go to the Centrals for free education, peer-to-peer networking, refreshments and receptions.
That’s why these hubs empower sponsors focused on increasing mindshare, building company awareness, making connections, sharing product information, capturing leads and driving traffic to their booths. Plan to incorporate these targeted, market-specific areas into your promotional budget while your company is at the IBS.
55+ Housing Central
The 55+ Housing Central is the core of activity for Show attendees who are actively involved in developing communities for the nation’s boomer (55+) marketplace. At the 2017 Show, traffic to this Central increased 20% over the previous year, with 1,700 visitors to the space. These builders are interested in education, advocacy and networking, as well as Universal Design products and issues surrounding lifestyle design and mobility. The 55+ Housing Central offers the opportunity for high visibility and deep engagement with this influential industry segment. Your sponsorship puts you face to face with top decision makers in the fast growing boomer housing market segment.
Contact Don Berey at 800-368-5242, x8208 or dberey@nahb.org for more information.
Sponsorship Includes:
• Opportunity to participate in programming
• Opportunity to distribute marketing materials
• Signage and recognition at selected events
• Sponsor recognition on BuildersShow.com and NAHB.org
• Sponsor logo in attendee marketing
• Ability to sponsor special events and activities during the Show
• Much more
Promotional Investment:
$5,000 - $25,000
Remodelers Central
Spend face-to-face time with many of the industry’s most successful remodelers. A Remodelers Central sponsorship provides you with unparalleled access to the key decision makers in this industry - and their enormous purchasing power. This direct connection to NAHB Remodelers members mean you’ll talk to the professionals, offering you visibility to maximize your branding and sales objectives. Remodelers Central had over 2,400 visitors at the 2017 IBS, an increase of 30% over 2016!
Contact Don Berey at 800-368-5242, x8208 or dberey@nahb.org for more information.
Sponsorship Includes:
• Opportunity to distribute sponsor marketing materials
• Signage and recognition at breakfasts, lunches or receptions
• Sponsor recognition on BuildersShow.com and NAHB.org websites
• Sponsor logo in attendee marketing campaigns
• Ability to sponsor special events and activities during the Show
• Much more
Promotional Investment:
$5,000 - $25,000
Sales Central
Sales Central is the most popular Central at IBS, and the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents, and others in the marketing business. These like-minded professionals can focus on the questions, issues, strategies and trends unique to residential sales and marketing with industry peers. Regardless of your level of experience in the building business, you can always find fresh perspectives in Sales Central. The Central is open to all registered IBS attendees interested in talking about sales and marketing issues. At the 2017 IBS, 2,540 visitors attended Sales Central!
Contact Steve Bunce at 800-368-5242, x8690 or sbunce@nahb.org for more information.
Sponsorship Includes:
• Opportunity to participate in special builder focused sessions and roundtables with top names in residential sales and marketing
• Access to different events, including: breakfast and a chance to take a coffee or tea break
• Opportunity to network and do business with, gain insight from and form partnerships with some of the best minds in new home sales and marketing
Promotional Investment:
$5,000 - $25,000
Multifamily Central
Capitalize on the strong multifamily market by connecting with over 1,900 apartment and condo developers, builders, owners and managers that come to this Central at IBS. Sponsorship of Multifamily Central will put you in the center of the action for the multifamily attendees at the Show. Multifamily Central hosts breakfasts, lunches, receptions, roundtables and special events taking place daily during the Show. You can sponsor the Multifamily Central at IBS, or combine it with a powerful year-round sponsorship that will put you in front of leading multifamily CEOs in the industry.
Contact Andrew Flank at 800-368-5242, x8059 or aflank@nahb.org for more information.
Sponsorship Includes:
• Speaking time, exclusive event sponsorships and/or display opportunities (higher level sponsorships only)
• Logo on signage inside and outside Central
• Signage or logo in online and print promotions
• Opportunity to solicit business in lounge and display marketing materials
• Complimentary IBS registrations
Promotional Investment:
$7,500 - $25,000
Year-Round Opportunities:
$25,000 - $100,000
The Design Studio
The Design Studio offers an amazing opportunity to engage with the powerful design niche within the home building industry - the specifiers. As a sponsor of one of the most popular Communities at the Show, with over 2,250 visitors in 2017, your company will capture crucial mind share with residential design professionals. You’ll engage the right audience - architects, designers, interior designers, design/build firms, custom builders and other professionals that specify products. They are all found in the Design Studio, the hub for those whose common goal is outstanding design. The Design Trends IBS education has always been among the most popular, we anticipate more than 4,000 education participants in 2018. The Design Studio provides a place for these participants to network, participate in interactive activities, recharge and refresh.
Contact Don Berey at 800-368-5242, x8208 or dberey@nahb.org for more information.
Sponsorship Includes:
• Speaking time, exclusive event sponsorships and/or display opportunities
• Logo on signage inside and outside Central
• Signage or logo in online and print promotions
• Opportunity to solicit business in lounge and display marketing materials
• Complimentary IBS registrations
Promotional Investment:
$5,000 - $25,000
Custom Building Central
Year after year, single family custom builders are the largest group of attendees at the IBS, with nearly 8,000 in attendance. Custom Building Central is designed for high-end custom builders and architects who cater to this discerning market. This is the place for almost 2,000 Central attendees to meet, attend workshops and gain perspective from experts on the multitude of details that come with building custom homes and the unique challenges that brings. This centrally located lounge features three days of education, networking and special events, and has seen an increase of 74% in unique visitors over the past four years.
Contact Grante Wright at 800-368-5242, x8051 or gwright@nahb.org for more information.
Sponsorship Includes:
• Sponsor signage displayed at Central entrance during the show
• Sponsor logo with hyperlink featured on BuildersShow.com
• Post-Show mailing list of Custom Building Central attendees
• Limited number of customized sponsorships offered on a first-come, first-served basis
Promotional Investment:
$25,000 - $35,000 (only one sponsorship available)
