Winner's Resources

Market Your Award Winning Project

Congratulations on your Best of 55+ Housing Award! It shows the commitment to improving your craft and the value you place on professionalism and design excellence in the industry. Make the most of your win to advance your career and business prospects in your local community in addition to the national benefits. What sets the Best of 55+ Housing Awards apart from other programs is the year-round recognition that the winners receive. Throughout the year, winning entries will be spotlighted in various ways:

    • An engraved crystal trophy (Gold, Silver and Innovation)
    • Highlighted on nahb.org/55plusawards
    • Highlighted in the 55+ Housing Council online magazine
    • Highlighted in the NAHBNow blog
    • Highlighted on Houzz.com/55plus
    • Recognition on the National Association of Home Builders Facebook page and other NAHB social media outlets
    • Recognition at the Best of 55+ Housing Awards Ceremony held during the International Builders' Show (IBS)
    • Recognition in the 55+ Housing Central during the International Builders' Show (IBS)
    • Recognition in Where to Retire magazine and in other respected magazines
    • National press release announcement from NAHB

Duplicate Awards

Order duplicate awards for each of your project team members to display at their offices or give a duplicate trophy to key project team members.

Additional Marketing Tools

  • Design a webpage on your company’s website that lists the award(s) in which your company or community is a finalist. This builds credibility.
  • Add a link to the photo gallery section of the 55+ Housing Awards website that showcases your project to your company press releases, webpages and promotional materials.
  • Create a feature story about your accomplishment and add it to your company e-newsletter and send it out to all of your industry contacts.
  • Include an awards promo on your home page and Facebook page that highlights your project. 
  • Make a presentation at your HBA general membership meeting or local council meeting. It could bring new business your way.
  • Create banners or a billboard and display it on the façade or inside the lobby or sales center of your project.
  • Record a telephone message mentioning your project and include it on your community or company’s voicemail. This will let others (including future customers) know how good your community or services are while they are on hold.
  • Include your status in your email signature to let others know about the quality of your work.
  • Make your award part of your overall media strategy for the next year. Include it in your TV/radio commercials, social media, company or community fact sheets, e-blasts or marketing promos, or any other media outlet that you employ to promote your business.
  • Be creative—tell everybody that your project is a 55+ Housing Award winner and reinforce the excellence of your project and the value of the NAHB Best of 55+ Housing Awards program.