Marketing and Resources

Market your Award-Winning Status

Congratulations on becoming a winner and/or finalist for the NAHB Multifamily Pillars Awards! NAHB has created the following resources to help you begin promoting your award-winning status.

√   Use the NAHB Multifamily Pillars of the Industry Award Winners sample press release template to write a press release about your accomplishment. Circulate it to your local HBA and local media outlets.

√   Send a media alert to all of your clients, potential clients and local news media, including newspapers and real estate/business publications. It’s your chance to brag about your accomplishment.

√   Design a webpage on your company’s website that lists the award(s) in which your company or community is a finalist. This builds credibility.

√   Add a link to the photo gallery section of the website that showcases your project to your company press releases, webpages and promotional materials.

√   Create a feature story about your accomplishment and add it to your company e-newsletter and send it out to all of your industry contacts.

√   Include an awards promo on your home page and Facebook page that highlights your project. 

√   Order duplicate awards for each of your project team members to display at their offices or give a duplicate trophy to key project team members. 

√   Make a presentation at your HBA general membership meeting or local council meeting. It could bring new business your way. 

√   Create banners or a billboard and display it on the façade or inside the lobby or sales center of your project.  

√   Record a telephone message mentioning your project and include it on your community or company’s voicemail. This will let others (including future customers) know how good your community or services are while they are on hold. 

√   Include your status in your email signature to let others know about the quality of your work.

√   Make your award part of your overall media strategy for the next year. Include it in your TV/radio commercials, social media, company or community fact sheets, e-blasts or marketing promos, or any other media outlet that you employ to promote your business.

√   Be creative—tell everybody that your project is a Pillars Award winner and reinforce the excellence of your project and the value of the NAHB Multifamily Pillars of the Industry Awards program.