Marketing and Resources

Congratulations on becoming a finalist in the
Multifamily Pillars of the Industry Awards! 

NAHB offers these resources to help you promote your status as a Pillars Award finalist

√   Use NAHB's Multifamily Pillars of the Industry Award Winners sample press release template to write a press release about your accomplishment. Circulate it to your local HBA and local media outlets. Download here.

√   Add the Pillars Finalist social badge to your email signature, letting those you correspond with know that you are a finalist in this nationwide program. Download here.

√   Send a media alert to all of your clients, potential clients and local news media, including newspapers and real estate/business publications. It’s your chance to brag about your accomplishment!

√   Design a webpage on your company’s website that lists the award(s) in which your company or community is a finalist. This builds credibility.

√   Add a link to the photo gallery section of the website that showcases your project to your company press releases, webpages and promotional materials.

√   Create a feature story about your accomplishment and add it to your company e-newsletter and send it out to all of your industry contacts.

√   Include an awards promo on your home page and Facebook page that highlights your project.  

√   Make a presentation at your HBA general membership meeting or local council meeting. It could bring new business your way. 

√   Create banners or a billboard and display it on the façade or inside the lobby or sales center of your project. 

√   Make your award part of your overall media strategy for the next year. Include it in your TV/radio commercials, social media, company or community fact sheets, e-blasts or marketing promos, or any other media outlet that you employ to promote your business.

√   Be creative - tell everybody that your project is a Pillars Award finalist and reinforce the excellence of your project and the value of NAHB's Multifamily Pillars of the Industry Awards program.